Alison Simons of Simons Marketing, who’s focus is the accounting profession and professional service firms, discusses with Stephen the intersection of marketing and risk for accounting firms. Alison speaks of the inherent risk of running an accounting firm and how marketing can help reduce risk for the firm. Niche development, scope of services, and recruiting and retention are some topics talked about.
Alison explains how the Beach Boys was the “soundtrack of her youth” as The Beach Boys Greatest Hits is chosen from Stephen’s collection of vinyl.